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Animated logos are fun and they can help you stand out in a crowded marketplace. But where and how should you use your logo animation in order to get the most traction?

8 Awesome ways to use logo animation

Video marketing is huge. And it’s only getting bigger. According to our State of Video Marketing 2019 survey, a staggering 99% of marketers are using video, with 88% saying they plan to spend more on video than they did in previous years.

But this increase in video marketing also brings with it an increase in competition. Starting your videos with an animated logo can help you look more professional, while also sending out a clear message of ownership from the moment people press play.

Animated logos also work just as well for outros as they do for intros. Including your animated logo at the start and end of your branded videos is a great way to bookend your message and remind viewers who you are. When people finish watching your video, you usually want them to take the next step along your funnel, whether that’s contacting you for a demo of your product, downloading your app, or anything else! By ending your videos with your logo you can keep your brand at the forefront of customers’ minds and hopefully encourage them to take that all-important next step.

Trade shows are a great way to meet potential customers face-to-face and increase brand awareness. But these events are very fast-paced with a lot happening, so attendees won’t be able to remember everybody. The exhibits that stick in people’s minds are those that offer something a little bit different – like a screen showing their animated logo! According to a recent survey of trade show exhibitors, 48% agreed that an eye-catching stand is the most effective method for attracting attendees – even more effective than giveaways (34%).

Email is still one of the most widely-used communication methods, particularly in B2B businesses. According to Imagination Publishing, email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. Despite this, most email signatures include the same (rather dull!) information: name, job title, static logo, maybe a short quip. They’ve become so formulaic that it’s easy to ignore them completely. An animated logo would spice up any email signature and drive recipients to take a second look.

Similar to trade shows, presentations allow you to show off your brand to people in real-time – meaning you benefit from their undivided attention. This is the perfect place to show off your animated logo, and it could also make your presentation more memorable.

Social media is becoming more and more of a visual platform. According to Social Media Examiner, 80% of marketers are now using visual assets in their social media marketing. But when it comes to visual content, video trumps all else. Motion grabs people’s attention, and with social media sites becoming more crowded with each passing week, it’s important to stand out – an animated logo can help you do just that!

If you’re going to use your animated logo in lots of different places, then it should also appear on your website. An animated logo on your homepage can surprise and delight website visitors. However, it’s important to note that your animation should only loop once. Continuous motion could be distracting and potentially annoying to visitors.

You may have heard of ‘banner ad blindness’ – this refers to customers ignoring banner ads because they are exposed to so many. An effective way to combat this is to infuse your banner ads with movement. Enter: your animated logo. Animated logos can enhance your digital advertising banners, gaining more attention and increasing your click-through rate.

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